The Brief: Show that IKEA is a new, but not a noob player in the gaming furniture landscape, and highlight their affordable gaming line through innovative media solutions.

The Solution: The Set Up of My Dreams.

A big IRL stunt, for a big statement.

How It Worked: A Twitch streamer goes live from IKEA Ottawa and builds the gaming setup of his dreams using IKEA’s gaming range.

We waited for Ottawa's biggest IKEA store to close, and quickly set up a gaming PC and a live streaming rig for our streamer to go live from the showroom. He gamed, showed the IKEA goods, and took the audience on a tour of what happens in the showroom once it’s closed to the general public.

Results: The world's first sponsored live stream from inside an IKEA store, setting a global precedent. The case study will be submitted to industry awards later this year.