The Brief: Get Canadians to choose the McDelivery app over other food delivery services.

The Solution: McDelivery Challenge.

A Twitch mini-game that puts gamers in the shoes of a delivery driver, challenging them to complete orders across Canada in exchange for rewards.

How It Worked: We partnered with software studio Grab Lab to build a Twitch overlay mini-game from the ground up.

Both Twitch viewers and streamers played simultaneously, competing for a top spot on the leaderboard and earning McDelivery rewards.

Results: The first Twitch mini-game in Canada, driving a +$1.2MM CAD media investment, record-breaking interactivity, and views.

Ideation, pitching, and creative direction by me.