The Brief: Create awareness around Kraft Dinner’s new product: KD Flavour Boost.

The Solution: The KD Twitch Shop. KD transforms a creator’s Twitch channel to create KD shops full of audience giveways.

How it Works: We teamed up Kraft with some of the most popular Canadian streamers in the most popular categories during Covid: Cooking, Music, and Gaming. These were the first sponsored streams of Twitch Canada.

The numbers: 7.4 Million impressions, 3.2 Video completes, 600 new subscribers, 33% lift in aided Brand Awareness, and 100% lift in unaided Brand Awareness.