The Story: POG Picks is a premier content showcase to activate and amplify social shopping on Twitch. Sparked by cultural trends, designed around key retail seasons, and catered to our audience’s core interests, POG Picks delivers a live shopping experience that can only be achieved on Twitch. During a multi-hour livestream, viewers were be treated to an incredible assembly of Twitch creators, entertaining interactive segments, and hands-on demonstrations of products from a variety of categories like tech, apparel, CPG, and more. Using Twitch’s Stream Picks extension, viewers were able to add the displayed product directly to their Amazon shopping carts.

TL;DR: The shopping channel for the Twitch generation. Twitch’s take on live stream commerce.

Bonus: The studio location was in NYC, so I got to do my first shooting in Manhattan 😃. Did 2 more Pog Picks, one in a studio and a new version remotely. Stay tuned for the fourth.

The numbers: 210,000+ Total Unique Viewers. 800,000+ Avg Minutes Watched. 12,000 Avg Total Chats.